Applying gamification can help improve your branding efforts. It does so by improving user engagement and driving up conversion rates. This will help stabilize your brand. Gamification is using different elements of gaming for educational and marketing purposes.
Many companies are using this method to not only engage more customers but also enhance employee training. Gamification can be a great way to increase brand visibility. There are many gaming ideas that you can use to improve your brand awareness. Discussed below are some of them.
Chance Games
Captivating chance games will help increase brand awareness. They will attract more people to your business and end up being great sources of lead generation. In addition, they give your customers a chance to earn rewards after winning the game. Spin the wheel is one of the most popular chance games brands use. You can also incorporate marketing campaigns in them. The interactive nature and uniqueness of chance games make it hard for players to ignore your brand popups. This will let them know about your business and what products you offer.
In addition, you will have total control over these games. For example, you can decide what prizes winners will get for every accomplishment. There is a wide range of prizes you can choose from, it could discounts, free shipping, or cash prizes. You can even turn to a company like Penfactory to get some small prizes, like custom pens and pencils for every person that participates in the game. This will help convert random players into regular clients. Similarly, your brand awareness will also improve significantly.
Loyalty Programs
These programs are meant to reward customers that have been loyal to the brand. Most companies value loyal customers that purchase their products or services over and over again. Companies identify and reward such customers through loyalty programs. They are designed in such a way that customers earn points for every purchase made. The more money they spend, the more loyalty points they earn. They can then redeem these points for rewards such as coupons, future purchases, or exclusive content. A good example would be rewarding customers with a 10th voucher for every 15 purchases.
Through loyalty programs, customers are encouraged to spend more in an effort to qualify for rewards. These programs can also help improve your branding efforts. You can develop a unique name for your loyalty program that consumers will associate with your brand. Then, consider advertising it to reach a larger audience. By doing so, you will not only increase sales but also your brand awareness.
Badges and Customer Accounts
This is another gamification element that you can use as a marketing plan. Badges are popular, especially when it comes to online services. Along with customer accounts, badges are a great way of increasing brand visibility and loyalty. Through them, more people will know about your business and the services you offer. Many customers are excited to win a badge — they see them as accomplishments. Therefore, they will be motivated to interact more with your products. This makes badges very important gamification tools that can also improve brand awareness.
Benefits of Gamification
All these gamification tools can help increase user engagement. With an increased user engagement, your conversion rates will also go up. Keep in mind that this is only possible if gamification is done correctly. You need to make gamification tools more than just games. Make sure you get the most out of them in terms of marketing and branding. When done correctly, gamification can lead to higher conversion rates than traditional marketing methods. Incorporating these tools in your business will go a long way in improving your branding efforts.
It is even better if you have attached rewards to your gamification tools — your target audience will be motivated to win these rewards, increasing the conversion rates. Furthermore, gamification helps improve brand loyalty. Through the loyalty programs, customers will stick to your brand in an effort to earn rewards. This will help get new clients but also keep the existing ones. By getting different rewards, customers will feel appreciated and will be motivated to transact more. They can also invite others, increasing brand awareness. This will contribute to the success of your business.
Conclusion
Gamification is a great way of improving your branding. It does so by improving user engagement and driving up conversion rates. There are several gamification tools that you can use to increase engagement and brand awareness. Some of them include chance games, loyalty programs, badges, among others. All these will drive up conversion rates and also improve your branding.
