If your tinting business isn’t on Facebook, then you are missing out on essential opportunities to connect with potential customers that could empower it to thrive and grow into the levels you desire. Those using it will agree that Facebook is a powerful platform that is often underrated by small business owners.When used properly, it is one of best marketing tools.It is the biggest social media platform that every business should have.
According to statistics, over 2 billion users log into it every month to connect with friends, family and businesses. They go online to search for things that matter or interest them. Given its high number of users, Facebook is an effective advertising medium for any business. There are many ways you can market your tinting business on Facebook, but before that, let’s look at the advantages of using Facebook for business marketing.
Advantages of Marketing Using Facebook
Staying in Touch
Being the biggest social media platform, Facebook is a great way of connecting with current and new customers. Listing promotions, events and answering asked questions is a perfect way of improving brand recognition. And any successful business owner will agree that brand image is a very important aspect of any business. Use Facebook to create brand awareness through connecting with people.
Generates Buzz
Do you have new products and services in your window tinting business? Do you want to announce it to the public in the perfect way? Then use Facebook! The platform is a perfect way of letting people know of your products and services. Promotional campaigns and other methods of advertising can generate buzz that will boost brand awareness. You can post captivating videos of a car you just worked on, displaying the beauty of your new products.
Lands You The Right Customers
If you have used Facebook for marketing, you will realize that it lets you choose your target audience based on demographics, contact information and behaviors. When using this very specific criteria, it is so easy for you to find people that are interested in your window tinting services. Facebook is among the very few marketing platforms that allow you pinpoint your target audience. It is also very affordable.
Leads You To Those Looking for Your Services
Facebook lets you target people based on their engagement. For instance, if someone in your area has been looking for tinting services and that’s what you do, you can directly advertise your services to such people. How cool is that! It is like being led directly to something you are yarning to have and it is yarning to have you too!
It is Very Affordable
Facebook is one of the cheapest marketing tools you will ever get. It is actually free to set up a business page that is optimized for both mobile and desktop. Advertisements are set according to your budget, so you won’t spend anything more than what you have. It offers different plans with each have different outcomes. Go for one that fits your objectives perfectly.
Easy to Capture Attention
With today’s technology, everyone is always looking at their phones. Research shows that an average person spends more than two hours a day browsing social media. Advertising on Facebook therefore, is a perfect way of getting their attention because you will be taking the products to them. In addition, Facebook ads display beautifully on most mobile devices, increasing chances of getting a new client.
Gives A Report To Help Improve Your Marketing
Business pages and Facebook advertisements come with easy-to-read reports showing how people are responding to your page and how ads are performing. They also provide in-depth analysis on effect of the ads to your business. Such reports are very important in helping you improve your marketing strategy.
How To Market Using Facebook
Your window tinting business can reach unimaginable heights if you use Facebook appropriately. There are many ways you can advertise you services on Facebook. As I mentioned earlier, Facebook let’s you pinpoint your target audience, increasing chances of conversion. Here are some of the ways you can market your business on the platform.
Sponsored Ads
This is the most common and perhaps, the most effective way of marketing on Facebook. Sponsored ads are effective in such a way that lets your message be seen by quite a large of targeted people. The amount of money spend on these ads determines how far it will go.
In addition, you get to decide how long you want the ad to run, and how many people will see it over that period. The ‘persons of interest’ feature is one of the most effective ones. It lets you decide the age, interests and location of you targeted group.
For a window tinting business, you will definitely go for car owners in your locality. This is very effective because you’ll be targeting people that are actually interested in your services. You can imagine advertising car tinting services to high school kids via a television ad, it could lead to very low conversion rates.
Joining Relevant Groups
There are a lot of groups on Facebook about window tinting. As a business owner, make an effort to join these groups and interact with members. You will notice that almost every member of that group has an interest in car tinting. It will therefore, be so easy to convince them to use your services.
Furthermore, such groups aren’t just a great tool of marketing, you can get valuable information from other tinting businesses. It is like a community where you interact and share ideas. One thing you should note with Facebook groups is ensuring that you join active and most relevant ones. Join those that have members from your state or city, this makes it easier to connect with them once you have struck a deal.
It is recommended that you be regularly sharing information about your tinting services to such groups. You will get people inquiring on tinting services, comment on such posts and let them know you can do it for them
